S1 | 24: Branding and marketing a location to businesses with Kelly Rindfusz, Arlington Economic Development

Today we’re going to talk about some of the unique challenges and opportunities in branding and marketing a location, and in particular, the considerations and implications in reaching a Business to Business audience.

To help me discuss this topic, I’d like to welcome Kelly Rindfusz, Communications Director at Arlington Economic Development in Arlington, Virginia.

About Kelly Rindfusz

Kelly Rindfusz is the Director of Communications for Arlington Economic Development (AED). Kelly has over 30 years of experience in marketing and communications. She holds a Bachelor of Fine Arts degree from the University of Michigan, School of Art and Design, with a major in graphic design. Kelly began her career in advertising as the Assistant Art Director for a small firm outside of Detroit, working on the Volkswagen and Audi accounts. She relocated to Arlington in 1992 and spent eight years as a Senior Graphic Designer and then as Project Manager for NASA Headquarters, Printing and Design Department. Kelly then took the position of Art Director for Maden Technologies, working on corporate communications. Within two years, she re-branded the corporate identity and three newly acquired subsidiaries of the company. During her tenure at Maden Technologies, she oversaw the Publications and Internet Services divisions. At AED, Kelly oversees and implements all communications and marketing initiatives, including corporate branding, advertising, marketing, public relations, graphic design, multimedia, video, Web, social media and special events, including sponsorships.

Ms. Rindfusz is a graduate of the Senior Executive Institute at the University of Virginia, Weldon Cooper Center for Public Service. She is a Leadership Arlington graduate, class of 2004, and active in the organization. She served on the recruiting committee and the youth program, where she was a mentor for high school students.


Kelly Rindfusz, Communications Director, Arlington Economic Development in Arlington, Virginia