New customers want to hear success stories from previous customers – and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for customer proof to be readily available in ample quantities has become apparent as more decisions are based on this key factor early on in the buyer journey.
Today we’re going to talk about the importance of customer stories and how B2B marketers and sales teams can more easily and readily get great customer examples they can share.
To help me discuss this topic, I’d like to welcome Evan Huck, CEO and Co-Founder at UserEvidence.
About Evan Huck
Evan Huck is CEO and co-founder of UserEvidence, the AI-powered customer voice platform that automates social proof for go-to-market (GTM) teams. Prior to founding UserEvidence, Evan served as director of sales for TechValidate before it was acquired by SurveyMonkey, where he continued on in enterprise sales leadership roles. Evan’s experiences at TechValidate and SurveyMonkey inspired him to create a company that could help businesses quickly and efficiently capture customer feedback and — leveraging the power of AI — automatically create customer-evidence assets, removing a source of friction from modern go-to-market teams’ sales motions.
Resources
- UserEvidence website: https://www.userevidence.com
- B2B MarCom Summit: https://www.b2bsummit.co – use the code AGILE15 for 15% off registration for this event on May 23 in Reston, VA!
- The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/
- Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/
- Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
- The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
