S1 | 5: The importance of customer stories with Evan Huck, UserEvidence

New customers want to hear success stories from previous customers – and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for customer proof to be readily available in ample quantities has become apparent as more decisions are based on this key factor early on in the buyer journey.

Today we’re going to talk about the importance of customer stories and how B2B marketers and sales teams can more easily and readily get great customer examples they can share.

To help me discuss this topic, I’d like to welcome Evan Huck, CEO and Co-Founder at UserEvidence.

About Evan Huck

Evan Huck is CEO and co-founder of UserEvidence, the AI-powered customer voice platform that automates social proof for go-to-market (GTM) teams. Prior to founding UserEvidence, Evan served as director of sales for TechValidate before it was acquired by SurveyMonkey, where he continued on in enterprise sales leadership roles. Evan’s experiences at TechValidate and SurveyMonkey inspired him to create a company that could help businesses quickly and efficiently capture customer feedback and — leveraging the power of AI — automatically create customer-evidence assets, removing a source of friction from modern go-to-market teams’ sales motions.