Expert Mode: Why B2B Brands Should Make the Customer the Hero with Bruno Bertini from 8×8
In August 2025, 8×8 launched The Power of You, a brand platform built on short, cinematic films about real IT and customer experience leaders from its customer base, produced with generative AI.
Yesterday’s Marketing Technology & AI News — April 15, 2026
The marketing technology industry is undergoing a structural repricing of what AI is worth — and who pays for it. Three distinct forces are converging simultaneously, and CMOs need to understand each one clearly before making budget and vendor decisions. Force 1: The pricing model for AI is shifting…
8×8 Brings Agentic AI Natively to the 8×8 Platform for CX
8×8 AI Studio, now in early availability, lets any team build and deploy next-gen AI agents on the 8×8 Platform for CX through natural language conversation
8×8 Boosts Customer Engagement with New AI Enhancements Across CX Platform
New AI-powered capabilities, rising adoption, and strategic customer wins reinforce 8×8’s position as a global leader in intelligent customer experience
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