Actionable raises $10m to predict, customer by customer, who will leave, complain or buy again, and why

Actionable raises $10m to predict, customer by customer, who will leave, complain or buy again, and why

Sep 9, 2026

Co-founded by former executives of Criteo and Innovorder, the company maps the journeys of 117 million consumers for Carrefour, French state railway SNCF, utility Engie and employee-benefits group Edenred. At OUIGO, SNCF’s low-cost rail brand, the first campaign driven by its predictions was enough to cover the cost of…

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