Expert Mode from The Agile Brand Guide®

Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience

Aug 21, 2025

The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations and technological advancements.  While brands invest heavily in CX initiatives, a…

The Agile Brand with Greg Kihlström

#709: The state of CX and the value of hyperpersonalization with Adrian Swinscoe, Punk CX Podcast

Jul 23, 2025

Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing trends and implementing the latest…

348: #348: Customer, Employee, and Business Experience with Adrian Swinscoe, Host of the Punk CX Podcast

348: #348: Customer, Employee, and Business Experience with Adrian Swinscoe, Host of the Punk CX Podcast

Mar 31, 2023

Today we’re going to talk about the value of thinking about experience holistically – customers, employees, and the business, so that when it’s done well, everyone…

CX Goalkeeper with Adrian Swinscoe – S1E16 is about his book “CX PUNK”

CX Goalkeeper with Adrian Swinscoe – S1E16 is about his book “CX PUNK”

Apr 5, 2021

The CX Goalkeeper had a smart discussion with Adrian Swinscoe Adrian is a Customer experience advisor, author, speaker, workshop leader and aspirant punk at Punk CX.…


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