Tag: AdRoll

Martech news Sept. 22, 2026: AdRoll says display prospecting CPMs fell 45%, Kroger ranks AI by risk, and Aurora Mobile sets agent confidence thresholds.

Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, thinks we’ve been aiming at the wrong artifact. We keep trying to fix the media plan. He argues the plan is just the receipt for a decision leadership hasn’t actually made — a decision about how many things a campaign…

AdRoll GTM strategy lead Alison Clark on running CTV as a performance channel: outcome measurement, account-level targeting, and real-time optimization.

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational consequences. A few distinct tensions are emerging simultaneously across the martech landscape. First, the gap between martech investment and actual ROI is widening, not…

Braze launched BrazeAI Operator™ and BrazeAI Agent Console™ with real customer results — an 81% reduction in unsubscribes at Cleo, a 90% booking conversion increase at Dayuse — while simultaneously releasing Forrester research showing that while AI adoption is near-universal, only a small fraction of organizations are realizing measurable…