Expert Mode from The Agile Brand Guide®

Expert Mode: Why Your Enterprise AI Strategy Needs to Be More Boring

Mar 12, 2026

The hype surrounding generative AI is immense, promising a revolution on par with the internet itself. But beneath the glossy demos and breathless headlines lies a more complicated truth for the enterprise: this technology is not a plug-and-play solution. It is probabilistic, occasionally unpredictable, and carries risks that make…

The Agile Brand with Greg Kihlström

#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption

Feb 4, 2026

Today, we’re going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We’ll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards…


The Agile Brand Guide®
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