Expert Mode from The Agile Brand Guide®

Expert Mode: Deconstructing the MQL to Finally Align Marketing and Sales

Jan 11, 2026

For at least a decade, we’ve been on a collective quest to align marketing and sales. We’ve implemented CRMs, held countless inter-departmental meetings, and developed service-level agreements with the solemnity of international treaties. At the heart of this effort has been a single, unifying metric designed to be the…

#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop

#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop

Nov 25, 2025

Today, we’re going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to sales. We’ll explore why the traditional MQL model often fails, creating friction and wasting budget, and how a more intelligent, data-driven approach to lead qualification can not only…

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