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#623: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs

Agile Brand Guide on January 10, 2025

Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through cutting-edge technology. Gil recently spearheaded a global survey in collaboration with McCann Tech and Coleman Parkes, exploring the impact of AI-based agents on brand identity.

With Agentic AI emerging as the next frontier in customer experience and marketing technology, Gil is here to help us unpack how businesses can adapt to this transformative trend and create meaningful connections in the age of AI.

Amdocs: Agentic Era Gives Birth to a New Branding Paradigm

Agile Brand Guide on December 10, 2024

Amdocs (NASDAQ: DOX), a leading provider of software and services to communications and media companies, today released a global study*, “Rethinking Brand and Customer Experience in the Agentic Era,” commissioned by Amdocs in collaboration with McCann Tech agency and Coleman Parkes, which explores the impact on brand identity as consumers interact with generative AI-based agents (AI agents) for customer care and sales.