Yesterday’s MarTech News: March 4, 2026
Yesterday’s announcements represent genuine progress in marketing technology. Autonomous agents can handle specific, well-defined workflows faster and cheaper than humans. But they’re not replacing marketing teams; they’re augmenting them.
#623: Is your brand ready for its own AI agent? Featuring Gil Rosen of Amdocs
Today, we’re joined by Gil Rosen, Chief Marketing Officer at Amdocs, a leader in reshaping connectivity and customer experiences through cutting-edge technology. Gil recently spearheaded a global survey in collaboration with McCann Tech and Coleman Parkes, exploring the impact of AI-based agents on brand identity. With Agentic AI emerging…
Amdocs: Agentic Era Gives Birth to a New Branding Paradigm
Amdocs (NASDAQ: DOX), a leading provider of software and services to communications and media companies, today released a global study*, “Rethinking Brand and Customer Experience in the Agentic Era,” commissioned by Amdocs in collaboration with McCann Tech agency and Coleman Parkes, which explores the impact on brand identity as…
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