Yesterday’s MarTech News | March 26, 2026
Yesterday’s MarTech and AI news cycle had a lot of announcements. Here is what actually matters for CMOs and marketing organizations – and what does not.…
Focusing on the customer journey first when developing an e-commerce strategy
Understanding the needs and preferences of the customer is essential for creating a successful e-commerce platform, thus it is important to focus on the customer journey…
#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode
B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make…
498: #498: The value of B2B2C E-commerce with Carlos Manalo and Tom Flierl
Today we’re going to talk about the value of B2B2C, and how to create a win-win situation for all parties involved despite the challenges and risks…
311: #311: B2B Ecommerce and the Customer Experience with Rupesh Agrawal, CEO of Amla Commerce
Today we’re going to talk about the current state of B2B ecommerce and what lies ahead for brands. To help me discuss this topic, I’d like…
