Balancing AI Innovation and Human Authenticity

Animoto: Balancing AI Innovation and Human Authenticity in Enterprise Video: Insights for 2026

Jan 22, 2026

While AI offers unprecedented scalability and efficiency, a critical tension has emerged: how to leverage AI without sacrificing the human authenticity that drives consumer trust and engagement. Animoto’s “State of Video 2026” report, based on a September 2025 mixed-methods study of over 500 marketers and consumers, provides actionable insights…

Animoto logo

83% of Consumers Can Spot AI Videos & 36% Say It Lowers Brand Trust, According to Animoto’s New Report

Jan 21, 2026

As AI adoption accelerates, a new survey finds marketers risk alienating audiences when AI-generated content outpaces what viewers actually want—authentic storytelling


The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.