Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News | March 14, 2026

Mar 14, 2026

The practical decisions CMOs need to make are not about which AI tools to buy. They are about whether their organizations have the process discipline, data quality, and governance structures to make any AI investment pay off. The announcements below illustrate both the opportunity and the operational gap in…

MarTech Futurist by Greg Kihlström

AI agents are becoming the primary interface between consumers and brands. | MarTech Futurist | 3/9/2026

Mar 9, 2026

Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools. The shift from human-driven to agent-mediated discovery, purchase, and loyalty is not a future scenario — it is an active transition. McKinsey’s $3-5…