Tag: arrivia

The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique challenges and opportunities for marketers.  Customer loyalty programs, once a cornerstone of customer retention, must adapt to the changing demands of today’s travelers. 

Today, we’re going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of travelers, particularly in the face of changing economic conditions and emerging generational trends. To help me discuss this topic and other highlights from arrivia’s Loyalty and…

Loyalty and the Changing Traveler highlights key differences in how U.S. consumers plan, book and think about travel—and what loyalty programs must do to stay competitive.

Arrivia’s latest study, Travel Rewards in Retail: An Overlooked Strategy for Building Stronger Loyalty, surveyed over 1,000 U.S. consumers to examine the impact of incorporating travel-based incentives in retail loyalty programs, revealing highly effective strategies for retailers to enhance the value of their loyalty programs.