From AI Output to Business Outcome: Solving Marketing’s New Coordination Problem
The initial thrill of generating a sonnet about SaaS pricing models in three seconds has, for most marketing leaders, given way to a more pragmatic and pressing question: where is the ROI? We’ve all seen individual productivity spike. A content writer can now produce three blog post drafts in…
Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations
Today, we’re going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We’ll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team’s workflow, and how that…
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