Expert Mode: Synthetic Research and the Future of Customer Understanding
Arguably among the most exciting developments in the area of marketing and customer experience is the rise of synthetic research, a novel approach to understanding audiences. By leveraging the power of AI, synthetic research allows marketers to simulate human behavior, glean insights at scale, and make better decisions, faster.
#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally
Today we’re going to talk about how synthetic research is reshaping how we understand audiences—and how asking the right questions can make these insights feel far less synthetic and far more human.
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