Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode from Ai4: Attention Isn’t Conviction, with Nir Elharar from Atera

Aug 24, 2026

Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two years buying AI on the strength of demos. A vendor shows the generation, the clean chat window, the workflow that runs beautifully on stage, and the room nods. The purchase gets justified on what…

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