Amplifying Human Marketing: Bridging AI’s Optimism-Execution Gap
A significant “optimism-execution gap” exists where high aspirations for AI adoption often outpace tangible, integrated deployments. This report, “Digital Report: When Machines Make Marketers More Human,” based on a survey of 425 marketing leaders globally and real-time diary studies conducted by Atlantic Insights in partnership with Contentful, provides a strategic blueprint for closing this gap and transforming AI from promise to measurable practice