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Amplifying Human Marketing: Bridging AI’s Optimism-Execution Gap

Nov 23, 2025

A significant “optimism-execution gap” exists where high aspirations for AI adoption often outpace tangible, integrated deployments. This report, “Digital Report: When Machines Make Marketers More Human,” based on a survey of 425 marketing leaders globally and real-time diary studies conducted by Atlantic Insights in partnership with Contentful, provides a…

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