Expert Mode from The Agile Brand Guide®

Expert Mode: Curing AI Amnesia with a Shared Context

Feb 8, 2026

This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for marketing leaders. We invest in sophisticated technology to build relationships and foster loyalty, yet our own systems often operate with a debilitating case of amnesia, starting fresh with every new interaction. To deliver on…

The Agile Brand with Greg Kihlström

#785: Avaya CTO David Funck on building persistent memory of the customer with AI

Dec 17, 2025

Today, we’re going to talk about breaking down the silos between our AI systems. We’ll explore a concept that promises to give our AI a persistent memory, allowing different models and platforms to share context and build a truly continuous, intelligent customer experience. To help me discuss this topic,…


The Agile Brand Guide®
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