Expert Mode: The Human Touch in a Tech-Driven World
The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these advancements offer undeniable benefits in terms of efficiency and scale, they also raise a critical question: are we sacrificing genuine human connection at the altar of automation?
#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN
With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and…
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