Jaguar's Bold Rebrand: Data Reveals Strategic Trade-offs and Emerging Engagement

BERA: Jaguar’s Bold Rebrand: Data Reveals Strategic Trade-offs and Emerging Engagement

Apr 23, 2026

In November 2024, Jaguar embarked on a significant rebrand, signaling a strategic shift towards all-electric, ultra-luxury vehicles aimed at a younger, affluent demographic. This move represented…

Beyond Utility: Cultivating Personal Connection for Gen Z Payment Loyalty

BERA.ai: Beyond Utility: Cultivating Personal Connection for Gen Z Payment Loyalty

Apr 14, 2026

In the report, Why Personal Connection with Gen Z Is Becoming an Advantage for Payment Brands, Analysis across more than 2,000 brands by BERA shows that…

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