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Smart Brands Prepare for Black Friday in August Before Ad Costs Climb 18% and Competition Jumps 40%

Aug 21, 2026

Data from marketing platform Billo dated June to December 2025 shows Meta ad competition rose 40% between August and the November peak. Billo, which connects brands with creators to produce social video ads, says the brands that win Black Friday test their creative already in August

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: When the Cheapest Face in Your Ad Doesn’t Exist with Donatas Smailys of Billo

Aug 16, 2026

Donatas Smailys, co-founder and CEO of Billo, a user-generated content platform that turns creator videos into ads for Meta, TikTok, and YouTube Shorts, thinks the ground under that advice is moving. Just not the way the headlines say it is.

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