Tag: Boomi

Yesterday’s press releases tell a story that vendor headlines obscure: the marketing function is splitting into two camps — those building integrated agentic operating systems and those still experimenting with isolated AI tools — and the gap between them is widening fast. The BCG data is the most important…

Yesterday’s announcements illustrate that the martech industry is in the middle of a painful, expensive, and operationally disruptive transition, and most marketing organizations are simply not ready for it. Seven major announcements dropped on May 13, 2026, spanning agentic AI platforms, enterprise data infrastructure, social commerce automation, and workforce…