Expert Mode: Your Content Isn’t an Asset, It’s an Engine
This article was based on the interview with Luke Roberts, Global Director, Digital Strategies & Growth at Bynder by Greg Kihlström, AI and MarTech keynote speaker for The Agile Brand …
Bynder: DAM as the Foundation for Agentic AI Success
The landscape of marketing and customer experience (CX) has been fundamentally reshaped by artificial intelligence (AI), particularly concerning how content is created, governed, and delivered. Senior leaders now face increasing …
AI reaches critical mass in marketing: 97% of companies report AI-driven market trends impacted their content operations, new Bynder report finds
Bynder, a global leader in AI-powered enterprise Digital Asset Management (DAM), today released its 2026 State of DAM Report, revealing that AI has fundamentally reshaped how companies create and manage content. According to the report, 97% of companies say their content operations have been impacted by AI-driven market trends, such…
#810: Bynder’s Luke Roberts on brand and content governance in a 1:1 omnichannel world
Today, we’re going to talk about the content paradox facing modern enterprises. While the demand for personalized, omnichannel experiences is causing content creation to accelerate at an unprecedented rate, the systems to manage, govern, and measure its impact often can’t keep up. We’ll explore how to turn this content…
Catch the latest episodes of our shows
Listen to the latest episode of The Agile Brand podcast here: