Exploring the MarTech & CX Landscape
Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it also demands a deep…
Cella by Randstad Digital announced the release of its 15th industry benchmarking evaluation today, the Cella Intelligence Report. It offers a look into the state of in-house creative operations, incorporating the survey responses of hundreds of creative and marketing professionals across 25 industries. The 2025 report highlights a pivotal year for AI experimentation, in-house agency transformation and operational strategy shifts.
Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space.
