Tag: Channel99

New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private instances of ChatGPT, Microsoft Copilot and Claude.

For years, we’ve relied on the comforting, if slightly misleading, glow of a healthy click-through rate to justify spend and demonstrate momentum. But we also know, with the certainty that comes from experience, that this is an incomplete story. The B2B buyer’s journey has never been a straight line…

Today, we’re going to talk about the massive blind spot in most B2B marketing measurement: the ‘dark funnel’ where prospects engage with content and ads but never click. We’ll explore how AI-powered attribution is finally shining a light on this journey, moving us beyond last-click models to understand true…