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Yesterday’s Marketing Technology & AI News | July 5, 2026

Jul 5, 2026

The latest announcements tell a story that is more structurally significant than any single headline suggests. Taken together, they reveal that the marketing technology industry is undergoing a decisive shift: the AI model itself is becoming a commodity, and the infrastructure, data, and decisioning layers beneath it are becoming…

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Infobip’s Ben Lewis on building deeper relationships with sports fans
The Agile Brand with Greg Kihlström

Infobip’s Ben Lewis on building deeper relationships with sports fans

LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation
The Agile Brand with Greg Kihlström

LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow
The Agile Brand with Greg Kihlström

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey
The Agile Brand with Greg Kihlström

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey

Salesforce’s Nitin Mangtani on how AI is evolving on-site search
The Agile Brand with Greg Kihlström

Salesforce’s Nitin Mangtani on how AI is evolving on-site search


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