CMO Council’s Tom Kaneshige on overbuilt martech stacks: alignment is strategy, consolidation is just a tactic

CMO Council’s Tom Kaneshige on overbuilt martech stacks: alignment is strategy, consolidation is just a tactic

Oct 6, 2026

Tom Kaneshige, Chief Content Officer at the CMO Council, on the Apex Martech Matrix: why overbuilt martech stacks underperform and alignment beats features.

Beyond Automation: The Strategic Imperative of AI and Human Collaboration in Enterprise Marketing

CMO Council: The Strategic Imperative of AI and Human Collaboration in Enterprise Marketing

May 25, 2026

Marketing’s Power Partners: AI and the Human Essence, research by the CMO Council and WongDoody highlights a clear divide between organizations that treat AI as a mere productivity tool and those that integrate it as a “Power Partner” to amplify human creativity, judgment, and emotional intelligence. This distinction is…

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