Expert Mode: The High-Tech, Low-Tech Playbook for National Scale and Local Authenticity
For enterprise marketing leaders, the mandate is clear: grow. But the path to that growth is a landscape of paradoxes. We’re tasked with building a powerful, recognizable national brand while simultaneously forging authentic, personal connections within hundreds of disparate local communities. We must harness the immense power of sophisticated…
#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy
Today, we’re going to talk about the challenges and opportunities of scaling a brand nationwide while maintaining a strong local presence. It’s a balancing act that requires a deep understanding of both digital innovation and grassroots tactics. To help me discuss this topic, I’d like to welcome, Renaud Delaquis,…
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