Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode at Ai4: Turning Petabytes into Performance: A CDO’s Playbook for Enterprise AI

Aug 12, 2026

I recently had a conversation with Coca-Cola FEMSA’s Chief Data Officer, Jose Martinez, at the AI4 conference in Las Vegas, and his perspective is a masterclass in pragmatism. He’s not a futurist selling a vision of a fully autonomous enterprise; he’s an architect in the trenches, building a data…

From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency

From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency

Aug 6, 2026

Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.

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