From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency

From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency

Aug 6, 2026

Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.

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