Tag: Constant Contact

Created with TBWAChiatDay LA, the national campaign shows how small businesses go from prompt to progress: turning a prompt into marketing that runs everywhere, automatically, backed by the AI tools now live across the platform

Yesterday’s announcements collectively tell a story that vendor headlines consistently obscure: AI adoption in marketing is near-universal, but meaningful revenue impact remains the privilege of a disciplined minority.

For B2B marketers looking to serve the SMB market, understanding their reality is not just beneficial—it’s paramount. The current landscape presents a fascinating paradox. While SMBs are increasing their marketing budgets, their confidence in the effectiveness of those dollars is simultaneously plummeting.

Today, we’re going to talk about the evolving landscape of marketing for small and medium-sized businesses, the challenges they face, and how B2B marketers can become essential partners in their success. To help me discuss this topic, I’d like to welcome Frank Vella, CEO at Constant Contact.

Marketing to Gen Z can feel like navigating a constantly shifting landscape.  Trends explode onto the scene and disappear just as quickly.  For enterprise marketing leaders, the challenge is to engage this demographic authentically without appearing like they’re desperately trying to recapture their youth. It’s a delicate balance, but…

This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions.

Today, we’re going to talk about how SMBs can capture the lightning-in-a-bottle energy of Gen Z marketing without looking like they’re trying too hard. To help me discuss this topic, I’d like to welcome Smita Wadhawan, CMO at Constant Contact.