Contentstack announces EDGE, its adaptive DXP
New solution combines intelligent content and real-time first-party customer data powering the future of marketing and digital experiences
Contentstack Acquires Lytics, the Leading Real-Time Customer Data Platform Powering Hyper-Personalization
Contentstack, the composable digital experience platform (DXP) leader, today announced its acquisition of Lytics, pioneer of the real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users at scale. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community.