Expert Mode from The Agile Brand Guide®

Expert Mode: The Architecture of Enduring Brand Loyalty

Jan 17, 2026

In the relentless pursuit of customer loyalty, we marketing leaders are often caught in a familiar cycle. We build intricate points-based programs, optimize our funnels for retention, and pour resources into personalized communications, all in an effort to keep customers from straying. We treat loyalty as an outcome to…

#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie

#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie

Nov 24, 2025

Today, we’re going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help me discuss this topic, I’d like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships at Coterie.

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