Tag: CreatorIQ

Veteran technology leader to scale CreatorIQ’s global engineering organization and expand the AI and data infrastructure behind the enterprise creator marketing operating system

The rise of the creator economy is a testament to the rapid transformation of the marketing landscape.  No longer are brands solely in control of their narrative; instead, consumers and creators wield significant influence, shaping brand perception and driving purchasing decisions.

Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI. To help me discuss this topic, I’d like to welcome Brit Starr, CMO of CreatorIQ.