Yesterday's News - almost-daily marketing technology, AI, CX, and more

Yesterday’s Marketing Technology & AI News: November 3, 2026

Nov 3, 2026

Martech news for Nov. 2, 2026: 6sense finds the pre-contact favorite wins 82% of B2B deals, Salesforce agrees to buy Cresta, SEON logs 68% weekly AI agent use.

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Salesforce to Acquire Voice AI Provider Cresta, Adding Phone-Based Service to a Year of CX Dealmaking

Nov 2, 2026

The deal brings end-to-end voice agents and real-time rep coaching into Service Cloud. Salesforce did not disclose a price but it has been reported at $2.7 billion.

Yesterday's News - almost-daily marketing technology, AI, CX, and more

Yesterday’s Marketing Technology & AI News: October 14, 2026

Oct 14, 2026

Martech news for Oct. 13, 2026: Bazaarvoice finds 96% of TikTok Shop buyers want verified reviews; Movable Ink opens an MCP server; CreatorIQ unveils Q.

Cresta Launches Training Simulator, Using AI Agents to Provide Dynamic Training to Human Agents

Cresta Launches Training Simulator, Using AI Agents to Provide Dynamic Training to Human Agents

Jul 11, 2026

Simulated customers powered by Cresta’s AI Agent technology let agents practice conversations grounded in real conversation data to decrease onboarding time, improve employee retention, and increase agent performance.

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