The Agile Brand with Greg Kihlström

#648: Breaking down silos between paid and organic search with Matt Shenton, Croud

Mar 9, 2025

Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos? In 2025, with search evolving faster than ever, the real question isn’t “which channel is better?”—it’s “how can they work together for maximum growth?” Today, I’m joined by Matt…

Catch the latest episodes of our shows

Infobip’s Ben Lewis on building deeper relationships with sports fans
The Agile Brand with Greg Kihlström

Infobip’s Ben Lewis on building deeper relationships with sports fans

LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation
The Agile Brand with Greg Kihlström

LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow
The Agile Brand with Greg Kihlström

Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey
The Agile Brand with Greg Kihlström

Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey

Salesforce’s Nitin Mangtani on how AI is evolving on-site search
The Agile Brand with Greg Kihlström

Salesforce’s Nitin Mangtani on how AI is evolving on-site search


Listen to the latest episode of The Agile Brand podcast here:

The Agile Brand Guide®
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.