The Agile Brand with Greg Kihlström

#648: Breaking down silos between paid and organic search with Matt Shenton, Croud

Mar 9, 2025

Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos? In 2025, with search evolving faster than ever, the real question isn’t “which channel is better?”—it’s “how can they work together for maximum growth?” Today, I’m joined by Matt…

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