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Yesterday’s Marketing Technology & AI News — April 16, 2026

Apr 16, 2026

The dominant theme is (wait for it…) agentic AI: autonomous systems that don’t just generate content or surface insights, but take action, trigger workflows, and make decisions without human intervention at each step. Salesforce, GrowthLoop, Adobe, Demandbase, GoodData, Airship, and a dozen e-commerce platforms all announced agentic capabilities on…

Expert Mode from The Agile Brand Guide®

Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy

Jan 25, 2026

As marketing leaders, we find ourselves in an interesting position. We are champions of innovation, the primary sponsors of multi-million dollar AI initiatives, and the stewards of the customer experience. We’ve fought the good fight for budget, invested heavily in modern data platforms like Snowflake and Databricks, and have…

The Agile Brand with Greg Kihlström

#779: Denodo CMO Ravi Shankar on why good data is critical to AI success

Dec 4, 2025

While everyone focuses on the glamour of AI models and algorithms, the reality is that most enterprise initiatives stall or fail at the data layer. We’ll be discussing why even modern data warehouses can create new roadblocks, and how a different approach to data management can make your enterprise…

Denodo Users Gain 345% ROI, 3–4x Faster Time-to-Insight, and Other Advantages, When Deployed alongside a Data Lakehouse

Denodo Users Gain 345% ROI, 3–4x Faster Time-to-Insight, and Other Advantages, When Deployed alongside a Data Lakehouse

Sep 24, 2025

Study conducted by Veqtor8 finds delayed projects and $millions at risk when enterprises operate lakehouses without a logical data layer


The Agile Brand Guide®
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