Tag: DoubleVerify

BCG finds 31% of consumers now use AI to shop, roughly triple 18 months ago. Aug 26, 2026 martech news from DoubleVerify, Adjust, Zappi, LTK and Perion.

Martech news for August 6-7, 2026: Nielsen buys DoubleVerify for $2.15 billion, Cloudflare ships an AEO visibility dashboard, and Signifyd reports fraud up 33%.

Yesterday’s announcements cluster around a single operational thesis: AI is moving from recommendation layer to execution layer across marketing, commerce, and customer experience. The press releases that crossed the wire on May 21 do not describe a future state. They describe systems that are running now, taking actions in…