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#756: Eagle Eye CRO Jeff Baskin on maximizing your retail media network strategy

Agile Brand Guide on October 23, 2025

Today, we’re going to talk about how advanced AI is transforming retail media networks, enabling more targeted, personalized, and ultimately, profitable campaigns.
To help me discuss this topic, I’d like to welcome, Jeff Baskin, Chief Revenue Officer at Eagle Eye. Jeff, welcome to the show!

Redefining Retail Media

Jeff Baskin on August 19, 2025

U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion year-over-year, with three-quarters of advertisers planning to increase their retail media ad spending. But raw spending growth tells only part of the story.