Tag: Eagle Eye

Yesterday delivered a concentrated wave of announcements that, taken together, signal something more significant than individual product launches: the infrastructure of marketing is being rebuilt around AI agents, and the window for strategic positioning is narrowing fast. But CMOs should resist the temptation to read these announcements as a…

For years, the promise of retail media networks (RMNs) has been shimmering on the horizon—a high-margin revenue stream for retailers and a direct line to the point of purchase for CPG brands. Yet, for many, the reality has felt less like a strategic revolution and more like a digital…

Today, we’re going to talk about how advanced AI is transforming retail media networks, enabling more targeted, personalized, and ultimately, profitable campaigns. To help me discuss this topic, I’d like to welcome, Jeff Baskin, Chief Revenue Officer at Eagle Eye. Jeff, welcome to the show!

U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion year-over-year, with three-quarters of advertisers planning to increase their retail media ad spending. But raw spending growth tells only part of the story.