Tag: EDO

New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory through smarter frequency capping alone

There’s a way to read yesterday’s press releases as a highlight reel of AI progress. Chief Marketing Officers (CMOs) should read them differently — as a list of decisions that just landed on their desk. Across the June 4 announcements, the news that matters isn’t really about AI at…