Tag: Eikona

I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI and reinforcement learning offers a compelling new paradigm. His perspective suggests that the natural evolution of A/B testing is already here, and it promises to move marketing from a state of periodic testing to…

Every marketer wants to tailor their experience to match what customers want, but personalization can often be more about what marketers want to show than what customers want to see. What if you could replace outdated A/B testing and adapt your content based on user behavior using reinforcement learning?

Eikona’s Nir Weingarten on reinforcement learning, Thryv’s Patricia Rollins on small business AI, Adobe’s Rachel Thornton on agents as customers, Taelor’s Anya Cheng, and Klaviyo Composer.

Eikona co-founder and CEO Nir Weingarten explains why A/B testing fails on scale, depth, and bias — and how reinforcement learning replaces it in lifecycle marketing.