Tag: Emplifi

Martech news for October 6, 2026: Amex finds 15% of U.S. consumers trust AI agents with high-value buys; Emplifi, Stensul and Typeform ship agent tools.

Yesterday’s announcements tell a story that is more nuanced and more demanding than the vendor headlines suggest. The dominant theme is no longer that AI is arriving, but rather that the gap between AI deployment and AI execution is widening, and Chief Marketing Officers (CMOs) are being asked to…

June 3, 2026 delivered a concentrated burst of agentic AI announcements that, taken together, reveal a market at an inflection point — but not in the way the press releases suggest. Salesforce, Meta, Attentive, and Deece all made significant moves, and Forrester published a landmark report on the state…

Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing automation with an “agentic” label. For Chief Marketing Officers (CMOs), the cost of getting this wrong is no longer just wasted budget. It’s eroded…