Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: From Predictive Insights to Autonomous Action: The Rise of Agentic AI

Jun 23, 2026

More recently, generative AI has captured the collective imagination, promising to streamline content creation, from ad copy to email subject lines. These are powerful, valuable applications. But they still position AI as a very sophisticated assistant—an analyst, a writer, a co-pilot. It provides insights and assets, but a human…

From PegaWorld: enGen’s Richard Rutkowski on moving agentic AI from theoretical to practical

From PegaWorld: enGen’s Richard Rutkowski on moving agentic AI from theoretical to practical

Jun 22, 2026

Today, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about moving AI from a theoretical concept to a practical, value-driving reality. Specifically, we’ll explore: The transition from predictive AI to agentic AI, and what that means for orchestrating complex customer…


The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.