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Scent, Sound, and Sensation: The Future of Multisensory Outdoor Advertising

Jan 5, 2026

OOH is no longer limited to what people see. Brands are increasingly layering in sound, scent, and interactive elements to catch attention and hold it. Excite OOH notes that multisensory campaigns tend to drive stronger engagement, longer dwell times, and more social sharing than standard displays.

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