As AI commoditizes, what still appreciates? Martech Futurist | August 20, 2026

As AI commoditizes, what still appreciates? Martech Futurist | August 20, 2026

Aug 20, 2026

Forrester’s new AI Disruption Model, Experian’s Identity and Fraud Report, and a B2B search overhaul at Akamai all point the same direction: durable martech budget is moving beneath the application, into data, identity, and trust. A practitioner’s read for CMOs planning 2027.

#112 Delivering on Customer Expectations at Experian with Tanya Thomas, CCXP

#112 Delivering on Customer Expectations at Experian with Tanya Thomas, CCXP

Nov 28, 2024

Hint: It doesn’t require a large budget

Get Yesterday's News By Email

* indicates required
Please select all the ways you would like to hear from The Agile Brand, LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please click the link in our footer.

By clicking below to subscribe, you acknowledge that your information will be transferred to our marketing platform Mailchimp for processing. Learn more about Mailchimp's privacy practices.

Catch the latest episodes of our shows

From Opticon 2026: Federated Hermes’ Melissa Ryan on a 20-site replatform: the technology was the easy part
The Agile Brand with Greg Kihlström

From Opticon 2026: Federated Hermes’ Melissa Ryan on a 20-site replatform: the technology was the easy part

IFPA’s Jim Rucinski on running a global digital experience with two people: build reusable capability, not another thing to maintain
The Agile Brand with Greg Kihlström

IFPA’s Jim Rucinski on running a global digital experience with two people: build reusable capability, not another thing to maintain

Hupside demo with Jonathan Aberman
One Amazing Thing

One Amazing Thing About Hupside with Jonathan Aberman

Optimizely’s Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human
The Agile Brand with Greg Kihlström

Optimizely’s Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human

Canva CMO Meghan Gendelman on brand as infrastructure: stop policing brand, start arguing throughput
The Agile Brand with Greg Kihlström

Canva CMO Meghan Gendelman on brand as infrastructure: stop policing brand, start arguing throughput


Listen to the latest episode of The Agile Brand podcast here:

The Agile Brand Guide®
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.