Reclaiming Relevance: Sales and Marketing in an AI World

EY: Reclaiming Relevance: Sales and Marketing in an AI World

May 12, 2026

The EY State of Consumer Products Report 2026 highlights that while many companies pursue incremental optimization, true competitive advantage will stem from a structural redesign of commercial decision-making processes. This requires senior marketing and CX leaders to move beyond isolated functional improvements and embrace an integrated, AI-driven commercial model.

Yesterday's News - almost-daily marketing technology, AI, CX, and more

Yesterday’s Marketing Technology & AI News | May 12, 2026

May 12, 2026

The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb them, governance is lagging dangerously behind deployment, and the workforce pressure is intensifying in ways that go well beyond productivity talking points.

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Jeremy Fain, CEO of Cognitiv, Named Entrepreneur Of The Year® 2026 New York Finalist by EY US

Apr 22, 2026

EY US celebrates ambitious entrepreneurs shaping the future of business New York – April 22, 2026 – Jeremy Fain, CEO and Co-founder of Cognitiv, has been named a finalist for the Entrepreneur Of …


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