Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: What a Replatform Really Exposes in Your Content and Operations with Melissa Ryan, Federated Hermes

Oct 11, 2026

he recent consolidation of over twenty websites into a single global platform by Federated Hermes, following a significant rebranding, offers a masterclass in navigating this complexity. In a conversation with Melissa Ryan, their Senior Digital Marketing Manager, she peeled back the curtain on the realities of such an undertaking…

From Opticon 2026: Federated Hermes’ Melissa Ryan on a 20-site replatform: the technology was the easy part

From Opticon 2026: Federated Hermes’ Melissa Ryan on a 20-site replatform: the technology was the easy part

Sep 6, 2026

Federated Hermes’ Melissa Ryan on consolidating 20+ sites into one global front door on Optimizely, and why design sign-off — not the platform — was the hard part.

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