Firmly Launches Firmly Connect, the First Agentic Commerce Platform that Allows Merchants to Directly Connect to Any Agent or Agentic Marketing Channel Without Deploying Any Code
Firmly Connect enables merchants to quickly become “agentic commerce-ready” within hours to sell across AI shopping agents, platforms, and publishers, which are widely projected to become a $3–5 trillion agentic commerce economy within the next five years
Yesterday’s Marketing Technology News | April 2, 2026
The agentic era is not approaching – it has arrived, and the organizations that will win are those that move from experimentation to governance. Shopify’s Agentic Storefronts activation means that AI-channel commerce is live infrastructure, not a future roadmap item. Forrester’s Oracle analysis means that marketing operations teams must…
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