Tag: Five9

The recent wave of martech announcements shares a common thread that Chief Marketing Officers (CMOs) should read carefully: the industry is rapidly bifurcating between organizations that are operationalizing AI across end-to-end workflows and those still using it as a productivity add-on for individual tasks.

Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation

New Five9 Fusion Partner Program brings together a growing ecosystem of product integrations and third-party technologies for the next-generation of connected and intelligent customer experiences

Do you invest in the bottom-line appeal of price, or the long-term value of a superior experience? It feels like a zero-sum game, forcing a choice between margin-eroding discounts and costly Customer Experience (CX) investments.

Today, we’re going to talk about decoding the often-conflicting signals consumers sent during the last holiday season. Five9 posted some of their findings in a report that we’ll link out to in the show notes. We’ll explore how deep-seated economic pressures are reshaping shopping habits, and how AI is…

New consumer survey data from Five9, “Inflation, Deals, and Divide: What’s Driving 2025 Holiday Shopping,” indicates that nearly 20% of consumers have already commenced holiday shopping, with another 31% planning to start well before Black Friday.