Tag: Front

Marketing leaders, in particular, are under immense pressure to demonstrate ROI on significant technology investments, and the promise of generative AI feels like the answer we’ve been waiting for. We see the potential everywhere—from content creation and campaign personalization to customer service and analytics.

Kevin Yang of Front on the coordination tax, Dataiku CMO Mark Abramowitz on proof over vision, Contentful’s Taylor Wagner on AEO, NiCE CTO Kevin Lee on scaling AI pilots, and Big Spaceship CEO Taryn Crouthers on human judgment.

Front Director of AI Kevin Yang on the coordination tax: 700+ ops leaders surveyed, three hours spent coordinating for every hour actually solving customer problems.