Yesterday’s Marketing Technology & AI News | May 13, 2026
The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb them, governance is lagging dangerously behind deployment, and workforce pressure is intensifying in ways that go well beyond productivity talking points. Chief Marketing Officers…
Genesys Unveils Industry’s First Agentic Virtual Agent Powered by LAMs for Enterprise CX
Genesys® today announced the industry’s first agentic virtual agent built with large action models (LAMs) for enterprise CX, enabling autonomous, end-to-end resolution of customer requests.
Introducing Genesys Cloud AI Studio: Empowering Businesses with Responsible, Agentic AI for Transformational Customer Experiences
First release, Genesys Cloud AI Guides, will enable teams to design and govern more autonomous AI agents with no coding required
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